Skybox doesn’t really think of itself as a satellite company at all, said founder and Chief Product Officer Dan Berkenstock:

“People typecast us as an aerospace company, but we think of ourselves as a big data company,” he said. “Nobody says Google is a data center company. It’s a search company, but the servers are there, they’re in the background, and part of Google’s competitive advantage is they’ve figured out how to make very good, very low cost, very scaleable data centers. That’s kind of the same thing here with Skybox. We’re a big data company that just happens to use satellites to get that data.”